16-WEEK CURRICULUM

A complete digital marketing curriculum, from fundamentals to AI-powered execution.

The current programme covers 10 modules across 16 weeks, with practical assignments and live project work.

Digital Bhartia

Practical. AI-first. Career-focused.

Learn through structured modules, live projects, modern AI tools and mentor-led execution.

16Weeks
10Modules
8+Projects
10 Core Modules

From AI tools to portfolio-ready projects.

Each module builds toward practical marketing execution.

01

AI Tools & Prompt Engineering

  • ChatGPT, Claude, Gemini & Perplexity
  • Prompt engineering frameworks
  • AI content workflows
  • Custom GPTs and AI agents
02

Search Engine Optimization (SEO)

  • AI-assisted keyword research
  • On-page & technical SEO
  • Link building & authority
  • Local SEO & Google Business Profile
03

Google Ads & PPC

  • Search, Display & YouTube
  • Campaign structure & bidding
  • Conversion tracking
  • Smart Bidding & AI features
04

Meta Ads

  • Ads Manager & campaign setup
  • Audience targeting & lookalikes
  • Creative testing & A/B experiments
  • Pixel & retargeting
05

Analytics & Data-Driven Marketing

  • GA4 setup & reporting
  • Events, conversions & audiences
  • Looker Studio dashboards
  • Attribution & ROI analysis
06

Automation & Workflows

  • n8n, Zapier & Make
  • Lead routing & CRM automation
  • Email automation
  • AI-powered chatbots
07

WordPress & Website Building

  • WordPress setup & themes
  • Elementor page building
  • SEO plugins & speed
  • AI landing pages
08

Ecommerce Marketing

  • Shopify & WooCommerce
  • Shopping campaigns
  • Email marketing for ecommerce
  • Conversion rate optimization
09

Email Marketing & CRM

  • Campaign strategy & design
  • Mailchimp & HubSpot
  • Segmentation & personalization
  • Deliverability & testing
10

Live Projects & Portfolio

  • Real campaign execution
  • Portfolio website creation
  • Case study documentation
  • Final project presentation
Certification

Finish with evidence of what you can do.

Complete the learning journey and final project requirements to receive a Digital Bhartia certificate of completion.

Course Certificate

Completion credential for the programme.

Project Portfolio

Present practical work from your learning journey.

LinkedIn Ready

Use your certificate and project work in your professional profile.